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Managing Director of Chrysler Indonesia Muhammad Al Abdullah said the marketing of The All New Jeep Grand Cherokee in Indonesia are set to 100 units because they have to adjust to the readiness of product supply from the national market in the United States that demand is huge.
However, he said, the figure was only an initial target so it is still possible to be corrected in the middle of next year, when demand in the Indonesian market exceeds expectations, and can submit a priority to increase the supply in accordance with the request.
"The new Jeep Grand Cherokee in the early years of targeted 100 units could be sold if demand remains high and can be corrected. Today, already much in demand by dealers and online and is ready to stock as many as 25 units, "he said at the launch of The All New Jeep Grand Cherokee today.
Muhammad delivered Jeep sales last year was to reach 200 units where 80% is held so that the total market share Wrangler Jeep to the premium SUV class should reach 40% for the Indonesian market.
He believes the market will not be eroded by Jeep type of car lovers, this time reinforced by a new variant of the Grand Cherokee trend will continue to increase with growth to 2,000 users each year in the Indonesian market.
For that, he continued, boosted sales will continue through the 5 authorized dealers Garansindo and Auto One in Jakarta, Surabaya and Denpasar, Bali, and next year will be developed more in the network to Sumatra and Kalimantan.
"If demand is high, supply would be increased for the sale of the Jeep can at least equal to last year's achievement of 200 units and increase market share above 40%." (TRD)
source: bisnis.com
Posted in: Industry
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