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Erland Djumena.Business; Catering business is still promising. Broad market, plus benefits and flirty. However, it does not mean can be worked carelessly.Taste and price remains a major capital for these businesses to survive. Concocting culinary expertise gained Edy Purwanto on a number of cruise ships and hotels to be an initial capital of entrepreneurs who carry this flag Pandan Leaf Catering.
All starts from saturation to work under the command of others.Edy claimed more than 18 years to cultivate the culinary world and feel saturated around from one yacht to cruise to another, from one hotel to another hotel.
"Having had a network, in 1997 I ventured to open a private business with tender Surabaya Harbor Hospital or Port Health Center. I won the tender, that's where all started," recalled Edy when met at his residence in the area Wonosari Kidul, Surabaya.
Until now, orders continue to flow, not only from institutions, but also of the wedding package. Within a month, he could reap an average turnover of not less than Rp 200 million. Prices for regular catering from Rp 7,000 to Rp 15,000. While the wedding packages on offer from Rp 25,000 per person.
"Most large contribution from the wedding service. If a regular, I served events government agencies and private companies as well as open the canteen on Unesa (Surabaya State University)," said the alumnus of the Academy of Hospitality Satya Widya Surabaya, Catering Department, this.
Edy run a catering business is assisted by 18 employees. The menu he began racik Indonesian cuisine, Chinese food, Thai food, up to European food. "I accept all dishes. Problem marketing and capital sources, I submit to his wife.'s Wife used to work in marketing energy of Bank Danamon, so I have access to capital until now," explained the man was born March 13, 1973.
Husband Swary (40) is seeing the potential of catering business is still wide open with a relatively easy business development.People always need to eat at every opportunity. Just how to package the food and targeting the right segment, then the profits will continue to flow.
"The high demand for catering for wedding makes me interested in developing its business towards one-stop wedding service. So not only serve the catering, but also to organize, start decorating, supplying electone and sings," continued the father of one son of this.
The initial capital he needed in 1997 is quite large, approximately USD 200 million. Part of the savings and borrow the rest to the bank. In addition to Bank Danamon, he was also applying for loans to Bank Mandiri. "If catering is handled half-half, the result was not optimal. I really want to totally handle it," said Edy.
Every day, he serves catering for 450 employees at a private company and the cafeteria at the State University of Surabaya. To order the average wedding handle 2-4 clients per week.
"Raw materials are all local. If the price of raw materials are expensive, must be very clever to get around. As of yesterday cayenne pepper up to Rp 100,000 per kg, we siasati use dried chillies and red chillies great," he said.
For business people, Edy admitted to not be too difficult to find employees. "Employees have I considered family. Eat and sleep well at home, because it began to dawn operation. They also know how dapuran my recipes. Thank God they are loyal. Competition catering employees currently too tight, so we should be able to give better treatment for they also provide the best, "he said. (DWI Pramesti YS)source: kompas.com
All starts from saturation to work under the command of others.Edy claimed more than 18 years to cultivate the culinary world and feel saturated around from one yacht to cruise to another, from one hotel to another hotel.
"Having had a network, in 1997 I ventured to open a private business with tender Surabaya Harbor Hospital or Port Health Center. I won the tender, that's where all started," recalled Edy when met at his residence in the area Wonosari Kidul, Surabaya.
Until now, orders continue to flow, not only from institutions, but also of the wedding package. Within a month, he could reap an average turnover of not less than Rp 200 million. Prices for regular catering from Rp 7,000 to Rp 15,000. While the wedding packages on offer from Rp 25,000 per person.
"Most large contribution from the wedding service. If a regular, I served events government agencies and private companies as well as open the canteen on Unesa (Surabaya State University)," said the alumnus of the Academy of Hospitality Satya Widya Surabaya, Catering Department, this.
Edy run a catering business is assisted by 18 employees. The menu he began racik Indonesian cuisine, Chinese food, Thai food, up to European food. "I accept all dishes. Problem marketing and capital sources, I submit to his wife.'s Wife used to work in marketing energy of Bank Danamon, so I have access to capital until now," explained the man was born March 13, 1973.
Husband Swary (40) is seeing the potential of catering business is still wide open with a relatively easy business development.People always need to eat at every opportunity. Just how to package the food and targeting the right segment, then the profits will continue to flow.
"The high demand for catering for wedding makes me interested in developing its business towards one-stop wedding service. So not only serve the catering, but also to organize, start decorating, supplying electone and sings," continued the father of one son of this.
The initial capital he needed in 1997 is quite large, approximately USD 200 million. Part of the savings and borrow the rest to the bank. In addition to Bank Danamon, he was also applying for loans to Bank Mandiri. "If catering is handled half-half, the result was not optimal. I really want to totally handle it," said Edy.
Every day, he serves catering for 450 employees at a private company and the cafeteria at the State University of Surabaya. To order the average wedding handle 2-4 clients per week.
"Raw materials are all local. If the price of raw materials are expensive, must be very clever to get around. As of yesterday cayenne pepper up to Rp 100,000 per kg, we siasati use dried chillies and red chillies great," he said.
For business people, Edy admitted to not be too difficult to find employees. "Employees have I considered family. Eat and sleep well at home, because it began to dawn operation. They also know how dapuran my recipes. Thank God they are loyal. Competition catering employees currently too tight, so we should be able to give better treatment for they also provide the best, "he said. (DWI Pramesti YS)source: kompas.com
Posted in: Bank Mandiri,BUSINESS,Catering,Indonesia
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